Italian designers, made in Cairo
The quiet art of dressing for no one
Drawn by Italian designers based in Cairo. Silk, lace and satin made in small runs, for women who dress first for themselves.
Explore the collection
The house
Gioia. Italian for joy
Our designers are Italian and based here in Cairo, where every piece is cut and sewn in small runs by a team we know by name. Fabric is chosen for how it falls and how it wears after the twentieth wash, not for how it photographs once.
Our storyFor the wedding night
